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US Mobile Local Ad Forecast: $9.1B in 2017

by Vahe Habeshian  |  
April 10, 2013

US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media Forecast (2012-2017), issued by BIA/Kelsey, an adviser to companies in the local media industry.

Mobile search is forecast to be the dominant ad format, growing to $5.7 billion in 2017. The forecast comprises advertising placed in mobile search, display, and video, and commercial SMS.

Below, additional details from BIA/Kelsey's US Local Media Forecast (2012-2017).

Mobile US local advertising is forecast to increase from 0.9% of local media ad revenues in 2012 to 6.1% in 2017:

The projected mobile local ad revenues are a subset of total US mobile ad spending, which is forecast to grow from $3.2 billion in 2012 to $16.8 billion in 2017.

Accordingly, locally targeted mobile ads, which constituted 38% of overall US mobile ad spending in 2012, are expected to grow to account for 54% in 2017:

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Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via

Twitter: @habesh

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  • by Mike Spanjar Wed Apr 10, 2013 via web

    I'm no trend analyst, but marketing tech forecasts four years into the future make zero sense. Not only are there the current dynamic variables to contend with, mobile trends are affected by emerging tech, app developers, advertiser behavior and fickle users to name a few. Just recently, advertisers started using Vine to produce sharable content that also happens to sell products. How will this affect ad spending? Did trend analysts figure Vine into their predictions two years ago? How many new Vine-like innovations will come to market this year, or in 2014? Or in 2015? So tell me, how certain are you about mobile anything in 2017?

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