US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast by BIA/Kelsey, which advises companies in the local media industry.

BIA/Kelsey expects social advertising's local penetration to steadily increase as social networks continually improve the ease of onboarding, local targeting, and campaign management both for brands and for small-to-midsize businesses.

Below, additional details about social advertising from BIA/Kelsey's US Local Media Forecast (2012-2017).

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Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

Twitter: @habesh