One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis according to a recent survey from Arbitron Inc. and Edison Research.

Furthermore, the weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, and time spent listening remained approximately the same at two hours a day, the survey also found.

The study, titled The Infinite Dial 2013: Navigating Digital, polled Americans across the country about their use of digital platforms and media.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji