Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY Growth

by Ayaz Nanji  |  
May 9, 2013

Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a report by IAB and PwC.

Mobile revenue surged 111% in 2012 to $3.4 billion, building on 2011’s record-breaking 149% year-over-year rise to $1.6 billion. Mobile accounted for 9% of total Internet ad revenue in 2012.

Below, additional key findings from the IAB Internet Advertising Revenue Report:

Search and Display Continue to Lead

  • Search revenues in 2012 totaled $16.9 billion, or 46% of 2012 revenues, up 14.5% from $14.8 billion in 2011.
  • Display-related advertising revenues in 2012 totaled $12 billion, or 33% of 2012 revenues, up almost 9% from $11 billion in 2011.
  • Digital video brought in $2.3 billion, marking a significant year-over-year increase of 29% in 2012, compared with $1.8 billion in 2011.

Top 10 Ad-Selling Companies Command Market

  • Online advertising remains concentrated with the 10 leading ad-selling companies, which accounted for 72% of total revenues in 4Q12, up slightly from the 71% reported in 4Q11.
  • Companies ranked 11th to 25th accounted for 10% of revenues in 4Q12, down slightly from the 11% reported in 4Q11. Companies ranked 26th to 50th accounted for 7% in 4Q12, down from the 8% reported in 4Q11.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Robin Williams Thu May 23, 2013 via web

    On the release of the report, PwC’s David Silverman highlighted three significant trends such as increasing use of multiple screens as leading to new available “ad inventory”, Mobile devices with increasingly refined screen resolutions and most significantly, digital ad agencies and related businesses are still coming to terms with selling advertising for mobile. The result has made it clear that the growth of internet advertising has outpaced other media channels in the US since 2005.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!