Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report from Scarborough Research and The Newspaper Association of America.

Moreover, 59% of Americans age 18-24, the youngest group of adults surveyed, access newspaper content across all platforms during the same time period, the study found.

Below, additional findings from the NAA SenseMaker Report:

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji