Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a recent report released by Silverpop that benchmarked open rates, click-through rates, and churn metrics across 14 industries and four geographic regions.

In addition, top marketers across all industries far outpace their peers—with top quartile performers achieving click-through rates nearly four times higher than the median (8.8% compared with 2.3%). 

Among the other findings: 

  • Emails sent by top performers in the education vertical had the highest unique open rate (46.1%) and highest click-through rate (12.8%).
  • The healthcare vertical had the best click-to-open rate (33%), which measures click-through rates as a percentage of messages opened.
  • Bottom quartile performers had a hard bounce rate of 6.9%, while top quartile companies experienced a rate of only 0.1%.

Below, additional email marketing benchmarks and key findings from the 2013 Email Marketing Metrics Study:

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji