Social media delivered the highest quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report by Aggregate Knowledge.

Coming off the high season of 4Q12, portals had the lowest cost of any channel in 1Q13—performing 2.5X better than the indexed industry average.

Below, additional findings from the Global Media Intelligence Report, which compared the cost, reach, influence customer engagement levels of various digital media channels:

Cost Index

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji