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If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by LinkedIn at 16%, according to a recent survey by SocialMedia Examiner.

YouTube holds the top spot for future plans, with 69% of marketers saying that they plan to increase their use this year. Podcasting could also see significant growth—while only 5% of marketers are currently podcasting, 24% plan on increasing their activities in 2013.

Below, additional key findings from the 2013 Social Media Marketing Industry Report, which surveyed more than 3000 marketers to understand how they are using social media:

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji