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The Impact of Contests on Email Leads [Infographic]

by Ayaz Nanji  |  
May 29, 2013

Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe, a company that provides shared contest services.

Other key highlights from the study, which was based on data collected between March 15 and April 15 from three million visitor interactions on 100 websites that ran monthly giveaways, include: 

  • Sundays had the highest rate of visitors becoming email subscribers, while Wednesdays had the lowest rate.
  • 11 p.m. ET had the highest rate of visitors converting into email subscribers, followed by 9 p.m ET.

  • Contests were especially effective for the fashion industry—companies in that vertical saw 11 times more email subscribers, compared with 7 times more across all industries.  

For more findings from the study, check out the following infographic:


About the research: The study data was collected between March 15, 2013, and April 15, 2013, from 3 million visitor interactions on 100 websites who ran monthly giveaways by using Incentivibe's shared contest services. The 100 websites average 30,000 unique visitors per month.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Gracious store Wed May 29, 2013 via web

    Did the increase in the email subscribes lead to increase in sales?

  • by Adeel from Incentivibe Thu May 30, 2013 via web

    Regarding increase in sales question below, we had clients mention to us that their sales increased. But, there is no way for us to track such confidential information. It is a consensus among online marketers, that email marketing is one of the best ways to increase sales and the more targeted emails in the email list, the bigger the increase in sales. We help clients capture more targeted email subscribers so they can increase sales during their email marketing campaigns.

    Feel free to reach out to me on twitter at adeelv for more questions.

    Adeel Vanthaliwala
    - Co-founder, Incentivibe

  • by Adeel from Incentivibe Thu May 30, 2013 via web

    *question was asked above.

  • by Mon Jun 3, 2013 via web

    Love these creative infographics. Reaffirms my agenda to incorporate more giveaways.

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