More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, according to a recent report examining consumers' e-commerce preferences by comScore and UPS.

However, satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates, ability to choose a specified time of day for delivery of purchases, and flexibility to re-route packages.

Below, additional key findings from the report, UPS Pulse of the Online Shopper: A Customer Experience Study, which examined the integrated buying experiences of 3,000 US consumers shopping in physical stores and online.

Omnichannel Options

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji