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How Social Tools Are Used in the Workplace [Infographic]

by Ayaz Nanji  |  
June 24, 2013
  |  9,521 views

Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public Affairs and Microsoft.

In addition, 42% of say that social tools have resulted in more workplace collaboration—something that 39% say there is not enough of at their workplace.

Employees in the Asia-Pacific region are most likely to attribute higher productivity levels to the increased use of social tools, followed by Latin America and Europe.


Below, additional findings from the report, which was based on a survey of 9,908 employees across 32 countries.  

Popular Social Tools in the Workplace

Most information workers say they use email (93%), team sites/intranets (58%), instant messaging (56%), and videoconferencing (51%) for professional purposes.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Gracious store Mon Jun 24, 2013 via web

    How disruptive or otherwise people find social media at the place eof work depends on how and what they are using them for

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