Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public Affairs and Microsoft.

In addition, 42% of say that social tools have resulted in more workplace collaboration—something that 39% say there is not enough of at their workplace.

Employees in the Asia-Pacific region are most likely to attribute higher productivity levels to the increased use of social tools, followed by Latin America and Europe.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji