Moreover, though 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source.
Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content. Fees range from $25 to $500 for most brand marketing activities, including reviews, giveaways, online events, posting sponsored content, and blogging on a brand's behalf.
The Blogosphere Study surveyed 120 bloggers in various verticals, including DIY, fashion, parenting, travel, entertainment, and lifestyle. Below, additional key findings.
- Blogs are small; most blogs receive less than 25,000 monthly unique visitors (UVs).
- 61% of blogs have less than 25,000 monthly UVs. Generally, the longer a blog has been active, the larger its audience is.
- Not surprisingly, the larger the blog is, the more it charges to publish sponsored/branded content.
Why They Blog
- Only 26.9% of bloggers surveyed said their primary motivation was to generate revenue.
- Blogging as a hobby (28.6%) was the most popular response. Sharing experiences (22.7%) and sharing expertise (15.1%) were also key motivators.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji