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How Much Bloggers Charge to Publish Sponsored Content

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Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing.

Moreover, though 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source.

Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content. Fees range from $25 to $500 for most brand marketing activities, including reviews, giveaways, online events, posting sponsored content, and blogging on a brand's behalf.

The Blogosphere Study surveyed 120 bloggers in various verticals, including DIY, fashion, parenting, travel, entertainment, and lifestyle. Below, additional key findings.


Blog Size

  • Blogs are small; most blogs receive less than 25,000 monthly unique visitors (UVs).
  • 61% of blogs have less than 25,000 monthly UVs. Generally, the longer a blog has been active, the larger its audience is.
  • Not surprisingly, the larger the blog is, the more it charges to publish sponsored/branded content.

Why They Blog

  • Only 26.9% of bloggers surveyed said their primary motivation was to generate revenue. 
  • Blogging as a hobby (28.6%) was the most popular response. Sharing experiences (22.7%) and sharing expertise (15.1%) were also key motivators. 

Revenue Sources

  • Most bloggers are not primarily motivated by money, but 86% do generate revenue from blogging.
  • The top three ways that bloggers generate revenue are paid sponsored/branded content (92%), advertising networks (90%), and blog sponsorships (68%).

About the research: The report was based on an online survey conducted by email from May 6 to 19, 2013. The 120 respondents were from a variety verticals, including DIY, fashion, parenting, travel, entertainment, and lifestyle.


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Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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Comments

  • by Gracious Store Tue Jul 2, 2013 via web

    Interesting study So blogging is such a lucrative job!

  • by Stuart Edwards Thu Jul 4, 2013 via web

    Interesting to see that bloggers make 90% of there revenue through advertising networks. I had no idea these existed! Does anyone have experience with using them?

    Thanks!

  • by Randy Milanovic Tue Jul 9, 2013 via iphone

    Only the ignorant would pay for a sponsored blog. It is an advertorial, plain and simple. Anyone in the business knows that advertorials (by their very nature being and advertisement) carries significantly less credibility than a story.

  • by Randy Milanovic Tue Jul 9, 2013 via iphone

    Interruptive strategies are a hold-over from the old days of advertising (you know, before the Internet) when blasting volumes of ads at unsuspecting masses was the only way to get the word out.

  • by dmgaddie Thu Apr 3, 2014 via web

    Really enjoyed this post. I actually thought bloggers charged more (than around $500). I think blogging will stay continually popular and I think it's great it's become a career not just a hobby

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