A website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report by Chitika Insights.
In addition, being in the first position on any page of results contributes to more traffic than the second position on that page. For example, traffic from users drops 27%, 11.3%, and 5.4% from the first position to second position on pages two, three, and four, respectively, of Google search results.
Below, additional findings from the report, which was based on an analysis of Google search traffic in the United States and Canada.
Traffic Volume By Page