Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the month, according to recent data from comScore.

More than 44 billion video content views occurred during June, with Google Sites generating the highest number at nearly 15.7 billion, followed by AOL with 775 million, and Facebook with 730 million. Google Sites had the highest average engagement among the top 10 properties.

Other key findings:

  • 85.2% of the US Internet audience viewed online video in June.
  • The duration of the average online content video was 5.3 minutes and the average online video ad was 0.4 minutes.
  • Video ads accounted for 31% of all videos viewed and 3% of all minutes spent viewing video online.

Below, the top 10 video sites for the month, top 10 YouTube networks, and top 10 online video ad properties.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji