Based on a sample of nearly 1 trillion messages sent worldwide, the report found that 18% of all email messages sent with subscribers' permission either were blocked or went missing, and another 4% were delivered to spam or junk folders.
Below, additional key findings from the Email Intelligence Report: Placement Benchmarks 2013.
- Inbox Placement Rates (IPR)—the percentage of sent email delivered to addressees' inboxes—declined globally by 4% since 2012, according to the report.
- The Asia-Pacific region led the worldwide decline, slipping to an IPR of 64%.
- On the other hand, American senders slightly improved their IPR to 86%.
- European marketers had an IPR of 80%, lower than their North American counterparts, despite improvements in Germany and France.
- In South America, Brazilian marketers continued to struggle to reach subscribers, losing more than 40% of their email to blocking or spam folder delivery.
Take the first step (it's free).
You may also like:
- COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon
- What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?
- Best (And Worst) Email Signoffs During COVID-19 [Infographic]
- Five Ways to Supercharge Your Email Marketing [Infographic]
- What Makes a Best-in-Class Email Marketer? These Six Things.