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Digital Marketers on Twitter: What They Share, Whom They Retweet

by Ayaz Nanji  |  
August 6, 2013

Digital marketers share links to mainstream media sources on Twitter more than any other type of content, according to a recent report by Leadtail and NetBase.

Almost half (45%) of tweets from digital marketers that include links to outside content lead to mainstream media websites.

The next most popular sources of content are industry media (35%), social media (17%), and e-commerce sites (2%).

Below, additional key findings from the report, which was based on an analysis of the tweets of 515 North American digital marketers. The study pairs with an earlier report on the Twitter habits of senior marketers.

Mainstream Media Sources

  • Most mainstream media content shared by digital marketers on Twitter is focused on news, business, and strategy—typically covering broad issues and trends.
  • Forbes is the most popular mainstream media content source, followed by The Huffington Post, The New York Times, and BuzzFeed.

Industry Media Sources

  • Mashable is the most popular industry media content source.
  • TechCrunch, Business Insider, and Advertising Age are No. 2-4.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Gracious Store Tue Aug 6, 2013 via web

    Interesting to know what kind of tweets digital marketers re-tweet.

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