Digital marketers share links to mainstream media sources on Twitter more than any other type of content, according to a recent report by Leadtail and NetBase.

Almost half (45%) of tweets from digital marketers that include links to outside content lead to mainstream media websites.

The next most popular sources of content are industry media (35%), social media (17%), and e-commerce sites (2%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji