Promoting a webinar more than seven days before the event can increase audience size 36%, even though most registrants sign up within a week of the scheduled date, according to a recent report by ON24.
In addition, the study, which was based on an analysis of more than 2,300 webinars from 500 organizations, found that sending a final email within 24 hours of the start time can increase registration 37%.
Below, additional key findings from the ON24 Webinar Benchmarks Report.
Pre-Webinar Trends and Best-Practices
Email remains the most effective tool for driving webinar registration, followed by the presenting organization's website.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji