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Webinar Benchmarks, Trends, and Best-Practices

by Ayaz Nanji  |  
August 13, 2013

Promoting a webinar more than seven days before the event can increase audience size 36%, even though most registrants sign up within a week of the scheduled date, according to a recent report by ON24.

In addition, the study, which was based on an analysis of more than 2,300 webinars from 500 organizations, found that sending a final email within 24 hours of the start time can increase registration 37%.

Below, additional key findings from the ON24 Webinar Benchmarks Report.

Pre-Webinar Trends and Best-Practices

Marketing Tools

Email remains the most effective tool for driving webinar registration, followed by the presenting organization's website.

Common Times

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Walter Wise Tue Aug 13, 2013 via web

    Really good info here? What is the best day of the week for a webinar? I do mine Tue-Wed-Thur at noon eastern

  • by Tricia Heinrich Tue Aug 13, 2013 via web

    Those are good days--the days to avoid are Mondays and Fridays.

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