Increasingly, websites that appear at the top of Google search results are those that tend to have a high number of social signals, such as likes, shares, tweets and plus-ones, according to a recent report by Searchmetrics.
The study, which was based on an analysis of 300,000 URLs appearing in the top search result position in the US, found a particularly strong correlation between signals from Google's own network, Google+, and good rankings.
Below, conclusions from the report, including insights into the correlation between search rank and page coding, keywords, and content factors.
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