Over half of consumers (54%) report that the new Gmail Tabs feature hasn’t affected the amount of time they spend viewing promotional messages from their favorite brands, according to a recent report by StrongView.

However, 40% of consumers say they spend less time viewing promotional messages since the rollout of the feature, which automatically filters inbox messages to various tabs for US Gmail users.

Only 7% of survey respondents say they spend more time viewing messages since Tabs was introduced; however, 15% of younger users (age 18-24) say so.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji