The creation of TV and radio advertisements is the most commonly outsourced marketing activity by small businesses, according to a recent survey by Constant Contact.

The report found that 40% of small businesses outsource their TV and radio ads. The next most commonly outsourced marketing activities are search engine optimization (35% of survey respondents), online banner ads (23%), website development (22%), and local print ads (20%).

Below, additional key findings from the report, which was based on data from a survey of 1,305 US small businesses and nonprofits.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji