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The creation of TV and radio advertisements is the most commonly outsourced marketing activity by small businesses, according to a recent survey by Constant Contact.

The report found that 40% of small businesses outsource their TV and radio ads. The next most commonly outsourced marketing activities are search engine optimization (35% of survey respondents), online banner ads (23%), website development (22%), and local print ads (20%).

Below, additional key findings from the report, which was based on data from a survey of 1,305 US small businesses and nonprofits.

What They Want to Outsource

  • Among the activities that small businesses handle in-house but would prefer to outsource, social media marketing tops the list (16% difference between those who currently outsource and those who would prefer to).
  • Search engine optimization is second, with a 15% difference between those who outsource and those who would prefer to.

Why They Don't Outsource

The most common reasons cited for not outsourcing certain marketing activities were budget constraints, having enough internal bandwidth, and inability to find effective outsourcing options.

About the research: The report was based on data from a June 2013 survey of 1,305 participants in the Constant Contact Small Biz Council, a research panel of US small businesses and nonprofits recruited from the Constant Contact customer base.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji