For the first time in the history of Interbrand’s Best Global Brands report, there is a new number one brand: Apple.

Google jumped to number two on the list and Coca-Cola, the brand that held the number one position for 13 consecutive years, fell to number three.

Apple has appeared on Interbrand's Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of $6.6 billion. Today, Apple's brand value is $98.3 billion—almost 15 times as much as in 2000.

The total 2013 value of all 100 Best Global Brands is $1.5 trillion—an 8.4% increase over the total value of the 100 Best Global Brands in 2012.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji