Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon's quarterly email trends and benchmark report.

The average click rate in 2Q13 was 4.3%, down both quarter over quarter and year over year.

However, the average non-bounce rate (the percentage of emails that were not returned as undelivered) remained strong at 96.1%.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji