The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a recent report from the Pew Internet and American Life Project.

Pew found that 27% of adult Internet users have uploaded a video so others can watch or download it, and 18% have posted a video that they themselves created.

Younger adult Internet users are twice as likely to post and share videos online compared with their older counterparts. Fully 41% of 18-29 year-old American Internet users and 36% of 30-49 year-old Internet users post or share videos online, compared with 18% of internet users age 50 and older.

Online adults living in higher-income households (annual income of $75,000 or more) are also particularly likely to post or share videos online compared with those in households with annual incomes below $50,000.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji