The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a recent report from the Pew Internet and American Life Project.
Pew found that 27% of adult Internet users have uploaded a video so others can watch or download it, and 18% have posted a video that they themselves created.
Younger adult Internet users are twice as likely to post and share videos online compared with their older counterparts. Fully 41% of 18-29 year-old American Internet users and 36% of 30-49 year-old Internet users post or share videos online, compared with 18% of internet users age 50 and older.
Online adults living in higher-income households (annual income of $75,000 or more) are also particularly likely to post or share videos online compared with those in households with annual incomes below $50,000.
Take the first step (it's free).
You may also like:
- Social Distancing Is Changing the Way We Write. That's a Problem.
- How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]
- Why a Picture Really Is Worth a Thousand Words According to Neuroscience
- How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps
- Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]