In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency.

Paid search impressions in 3Q13 increased 37.1% year over year, clicks grew 16.2%, and advertiser spend increased 23.1%.

Cost-per-click (CPC) in 3Q13 was up 5.9% year over year, but fell 1% quarter over quarter.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji