Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by Retention Science.

The analysis of 100 million online transactions found that 38% of email conversions (emails that are opened, clicked through, and converted) occur in the afternoons and 27% in the evenings. Only 28.5% occur in the mornings, although that's the most popular time for promotional emails to arrive in inboxes.

Below, additional key findings from the report.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji