AOL served the most video ads of any Internet property in September 2013, according to recently released data from comScore.

The company, following its acquisition of Adap.tv, served more than 3.7 billion ads in the month. Google Sites came in second with 3.2 billion ads, followed by BrightRoll Platform with 2.8 billion, and LiveRail.com with 2.6 billion.

Video ad views totaled 22.9 billion in September, and time spent watching video ads was 8.5 billion minutes. AOL delivered the highest duration of video ads at nearly 1.7 billion minutes. 

Video ads reached 55.4% of the total US population an average of 133.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 74.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji