Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world—meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy to interact with.

Amazon is seen as the simplest brand in the United States and second simplest globally, according to the report by Siegel+Gale.

The study was based on data from a survey of more than 10,000 consumers in seven countries. Respondents were asked to evaluate brands based on trustworthiness, simplicity of products and services, and the ease and difficulty of interactions.

Below, additional key findings from the report.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji