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Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.

Of the markers surveyed who are not using video in their email campaigns, 25% say they are "very likely" to do so soon and 55% say they are "somewhat likely." Just 20% say they have no plans to include video in future campaigns.

Below, additional key findings from the report, which was based on data from two surveys of marketers and an analysis of client data by Email Monks.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji