The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, according to a recent report by Hexagram and Spada.

Moreover, 16% of publishers that do not currently offer native advertising options plan to start doing so within a year.

The study also found that 41% of brands have already run native advertising campaigns, and 20% of those that haven't plan on doing so within a year.

Below, key findings from the report, which was based on data from a survey of 1,000 publishing, advertising, marketing, and PR professionals.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji