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Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a recent analysis by Unruly Media.

The video has 4.24 million shares on Facebook, Twitter, and blogs since its launch in April.

In second place, with 4.03 million shares, is GEICO’s Hump Day commercial. The ad, which celebrates the middle of the workweek, has trended every Wednesday since its launch in May. That pattern does not follow the normal ad-sharing trends for the rest of the list, for which a quarter of total shares happened within the first three days of launch. About 67% of the Hump Day shares occurred on a Wednesday.

Below are the top 10 ads of the year, based on the number of shares as opposed to the number of views. The analysis did not include movie or TV trailers.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji