The average indexed click-through rate (CTR) of users arriving from search is also higher than that of traffic arriving directly (e.g., from bookmarks and URLs typed directly into browsers).
Why? The report speculates that internal and direct users are more likely to know what they are looking for on Web pages than search visitors, and so are less likely to be enticed by ads.
Among search engines, Chitika found, users arriving from Ask.com have the highest ad CTR (100% indexed score), followed by Yahoo (28%) and Bing (28%). Google has the lowest CTR (17%) compared with other search engines.
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