However, consumers are increasingly engaging with this content in digital form, rather than finding it in print.
Asked how they discover new brands, products, or services, 47% of 16-24 year-olds and 45% of 55-65 year-olds cited articles posted on the websites of newspapers and magazines. That's nearly double the number (20% and 27%, respectively) who discover brands via articles published in the print versions of newspapers and magazines.
After newspaper and magazine articles published on the Web, the next most common method for discovering new brands is recommendations from real-life friends. Consumer comments on message boards is third, and results from search engines is fourth.
Take the first step (it's free).
You may also like:
- The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]
- Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]
- Visual Design: Data-Driven Tactic or Qualitative Strategic Asset?
- How COVID-19 Is Impacting Marketers' Branding Strategies
- Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?