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What Marketers Say About Content Curation

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Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.

Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being 10 pieces of content (19% of respondents).

Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.

Below, additional key findings from the report, which was based on data from a survey of 131 US marketers.


Content Curation

  • 74% of marketers surveyed say curation is an important part of their content strategy.
  • 54% agree automation is important for effective content curation.
  • 53% believe content curation is becoming less effective because of content saturation.

Content Marketing Trends

  • 82% of survey respondents say content is more likely to be consumed if it is visual.
  • 49% say mobile content consumption habits will displace traditional discovery routes.

Time Spent on Content Marketing

  • The marketers surveyed spend 28% of their time on average on content marketing.
  • 50% would spend 40% or more of their time on content marketing if limitations did not exist.

About the research: The report was based on a survey of 131 US marketers (both B2C and B2B) conducted in the fourth quarter of 2013.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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Comments

  • by Jessie Coan Mon Jan 6, 2014 via web

    Great report. Content curation is ceratianly on the rise the past few quarters with marketers. Helping them save time and money by complementing original content creation with curation. 74% of content marketers surveyed for this report mentioned curation was important, great stat. If you're looking on getting started with Curation, I'd encourage you to download Curata's eBook 5 Simple Steps to Becoming a Content Curation Rockstar. This ebook hold your hand and walks you through how to get your organization set-up and ready to curate! Download it here: http://www.curata.com/resources/ebooks/5-simple-steps-to-becoming-a-content...

  • by Gracious Store Mon Jan 6, 2014 via web

    I'm sure every marketer will like to curate more contents than they currently do

  • by Jo Cheshire Tue Jan 7, 2014 via web

    Thanks for the link Jessie - have gone to check the e-book out.

  • by Bryan Fleming Mon Jan 27, 2014 via web

    Ayaz I really like all the data you put together here on Content Curation. I completely agree with your stat on 82% of people clicking more on image type posts. I have found that too with my WhizPress content curation software.

    Great Pictures make a huge difference!

    Thanks again.

    - Bryan

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