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Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months held at 47%, up only 1 percentage point from the previous quarter, according to Bernhart Associates' Quarterly Employment Report.

A year ago, that index stood at 52%, according to the report.

However, fewer employers now have hiring freezes, Bernhart reported, and the number of planned layoffs has stayed flat since the previous survey conducted in September 2012:

  • 14% of employers how have a hiring freeze, down sharply from 21% three months earlier.
  • 6% of employers say they are planning layoffs, up 1 point from the 5% reported in September 2012.

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image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.