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Sports in 2012: On-the-Go Content, Marketable Athletes

by Lenna Garibian  |  
January 25, 2013

From stats and scores to game footage, mobile devices played a huge role in sports content consumption in 2012, according to Nielsen's 2012 Year in Sports summary, including its annual list of the year's most marketable athletes.

Nearly 60% of smartphone and tablet owners accessed sports content via their device at least once a day from January to September 2012, Nielsen found. 

In addition, some 12% of smartphone owners and 10% of tablet owners did so more than three times a day:

Below, additional findings from Nielsen's 2012 Year in Sports, which reports on sports-related insights for the NFL, NBA, MLB, NHL, motor sports, golf, soccer, NCCA sports, NCA, and the 2012 Summer Olympic Games.

Top Devices for Checking Scores and Stats

Though sports content comes in many shapes and forms, sports fans typically pay most attention to the latest scores and stats.

Among owners of multiple connected devices, smartphones and laptops were the preferred device for checking sports scores (16%, respectively), followed by Internet-enabled TV sets (12%), tablets (9%), and gaming consoles (7%):

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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