Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app as of December 2012, according to data from the comScore Mobile Metrix.

Facebook, which surpassed Google Maps in October 2012, held onto its lead through end of the year, attracting some 85.6 million unique visitors in December, while second-ranked Google Maps captured 74.6 million visitors:

Apple's decision to replace Google Maps with Apple Maps on iOS 6 operating system drove much of the decline in Google Maps use in October and was largely responsible for the position swap, according to comScore; however, since being reinstated on iOS 6, Google Maps has recovered some lost ground. 

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.