American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those surveyed cite commercials as their favorite part of the Super Bowl, whereas 28.8% cite the game itself, according to a survey from Lab42.

However, men and women have different views on the issue: 41% of men prefer the football game, while 44% of women prefer the commercials.

Below, additional findings from Lab42.

Among the adults surveyed, 1 in 10 (10.4%) cite food as their favorite part of the Super Bowl, 8% cite the halftime performance, and 5.4% say they like the whole shebang.

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.