American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those surveyed cite commercials as their favorite part of the Super Bowl, whereas 28.8% cite the game itself, according to a survey from Lab42.
However, men and women have different views on the issue: 41% of men prefer the football game, while 44% of women prefer the commercials.
Below, additional findings from Lab42.
Among the adults surveyed, 1 in 10 (10.4%) cite food as their favorite part of the Super Bowl, 8% cite the halftime performance, and 5.4% say they like the whole shebang.
Not shown in the chart above are those who don't like anything about the Super Bowl (6.2%) and people who cite "other" favorite things (2%).
What's So Great About 'Em?
Most (71.6%) people say Super Bowl ads are funnier than standard commercials during the rest of the year, 57% say such ads are more creative, and 21% say they are more memorable.