Want to get more retweets? You may want to try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.
The analysis examined 1.7 million tweets from 1,423 Twitter accounts. It was limited to accounts with more than 1,000 followers, and the data was normalized to reflect retweets per 1,000 followers.
Below, key findings from the report.
Days and Times
- Although more tweets are sent out during the week, the average number of retweets is higher on weekends.
- Tweets sent on Sundays receive on average 0.168 retweets, the most of any day of the week.
- There is a higher volume of tweets during business hours; however, tweets get the most retweets on average after work hours.
- Tweets sent between 10 PM ET and 11 PM receive 0.194 retweets on average.
Hashtags and Mentions
- Using more hashtags increases the likelihood of retweets; tweets with five hashtags average 0.301 retweets, compared with 0.116 retweets for tweets with zero hashtags.
- More mentions (@s) in a tweet initially results in more retweets on average, but the effect declines significantly after six mentions.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji