Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014, the survey of 150 senior level marketers and 170 marketing agency executives found.
Of those agencies that blog, 41% post on average once a month, 37% once per week, and 18% more than once per week.
However, most agencies (52%) are simply "not sure" whether blogging is an effective marketing strategy.
Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs, though the frequency varies: 19% read once per month on average, 16% once per week, and 14% more than once a week.
The blogs read most often are those that provide industry-specific insights. Marketers/prospective clients are less interested in broad opinions and posts about what's happening within agencies.
About the research: The report was based on data from a survey conducted in December 2013 of 150 senior level marketers and 170 marketing agency executives.
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