Both brand and agency marketers expect digital marketing budgets to continue to grow in 2014, according to a recent report from Conversant.

However, marketers and agencies are planning to primarily increase spend on proven channels, with a much smaller share going to unproven tactics.

Overall, agencies expect a 20% year-over-year growth in digital spend in 2014, and brand marketers expect a 38% increase.

Advertising and marketing decision-makers say video spending will continue to grow and will play a dominant role in their 2014 digital marketing plans. Approximately 61% of marketers surveyed plan to use the channel as part of their strategies.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji