Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.

However, most content marketers (62%) produce at least one asset every two weeks, and 29% create multiple pieces per week.

The report, was based on data from a survey of 205 content marketers, found only 4% are creating no original assets at all.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji