Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.

Larger, Rising Star display ad formats introduced by the IAB in 2012 had a 70% higher click-through rate (CTR) than smaller traditional display formats, the analysis of more than 100 billion impressions delivered in 2013 found.

Moreover, Rising Star formats also had a significantly higher average interaction rate (1.98% vs. 1.08%) and video completion rate (53.44% vs. 44.77%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji