More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.
Other SEO efforts seen as effective include keyword research and management (47% say it is one of the most effective tactics), frequent website updating (37%), social media integration (32%), and frequent blogging (28%).
Link-building, a tactic greatly affected by a series of algorithm changes by Google over the past few years, was cited by only 25% of respondents as a top strategy.
Mobile and local search optimization, two relatively new tactics, are cited as among the most effective by 17% and 9% of respondents, respectively.
Below, additional key findings from the report, which was based on data from a survey of 442 marketing and sales professionals from around the world.
Most Difficult SEO Tactics
- Quality content creation is perceived as being both highly effective and very difficult to do well; 47% of respondents say it is one of the most difficult SEO tactics to execute.
- 44% view link building as being highly difficult to execute.
- Other challenging tactics include frequent blogging (32% of respondents say it is among the most difficult), keyword research (29%), and frequent website updating (29%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji