Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2.

More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.

Other SEO efforts seen as effective include keyword research and management (47% say it is one of the most effective tactics), frequent website updating (37%), social media integration (32%), and frequent blogging (28%).

Link-building, a tactic greatly affected by a series of algorithm changes by Google over the past few years, was cited by only 25% of respondents as a top strategy.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji