Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.

Search campaigns that are managed in conjunction with social advertising campaigns on average have 26% higher revenue per click than search campaigns managed in isolation, the analysis of $6 billion worth of marketing programs found.

Moreover, advertisers gain 68% higher revenue per conversion, on average, from their search campaigns when they are managed together with social advertising campaigns.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji