Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.

Search campaigns that are managed in conjunction with social advertising campaigns on average have 26% higher revenue per click than search campaigns managed in isolation, the analysis of $6 billion worth of marketing programs found.

Moreover, advertisers gain 68% higher revenue per conversion, on average, from their search campaigns when they are managed together with social advertising campaigns.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji