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At least 110 vendors are currently selling content marketing software—not including dedicated solutions for things such as email, marketing automation, content management, digital asset management, and social media management—according to a recent analysis by Altimeter Group.

Considering the plethora of choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?

Altimeter recently released a report outlining software-selection best-practices based on data from a survey of marketers and vendors.

The following is the organization's recommended three-step process for finding the right solutions.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji