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Why do some video advertisements get millions of online shares, whereas others barely get any?

Unruly recently set out to try to answer that question by examining which television ads from the most recent Super Bowl performed well online, and which did not.

Specifically, the analysis looked at how many online shares (via social media, blogs, etc.) each Super Bowl television advertisement garnered, and what qualities the highest performers had in common.

Among the key findings from the report:

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji