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Why (and When) People Mention Companies Online

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Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report from mention.

The study, which was based on an analysis of 1 billion global mentions of 200,000 companies across social networks and websites, found 75.5% of all interactions to be run-of-the-mill, such as questions about products and requests for customer service.

Of the remaining mentions, 17.6% were clearly positive and only 5.8% were clearly negative.

Below, additional key findings from the report.


Mentions by Day

  • Online mentions of companies are spread fairly evenly throughout the workweek, with Thursdays seeing slightly more than other days on average, the analysis found.
  • Weekends see fewer online mentions on average.

People and Platforms

  • 91% of all mentions examined came from people with fewer than 500 followers.
  • 67% of all company mentions occurred on Twitter, in part because many brands now use it as a customer service platform.

About the research: The report was based on an analysis of 1 billion global mentions of 200,000 companies across social networks and websites.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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Comments

  • by Kimmy Burgess Thu Jun 12, 2014 via web

    Thanks for the report Ayaz..It's really informative.

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