Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts by brands, according to a recent report from TrackMaven.

Posts that include the word "share" garner nearly two times as many social actions (likes, comments, and shares) on average compared with those that do not (4.02 vs. 2.19 average interactions per post), the analysis found.

Use of the word "please" was also found to be an effective CTA, with nearly double the average number of interactions as well.

Of the words examined, "now" was found to be the least effective: Posts including the word have only marginally greater effectiveness than those that do not.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji