Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.

Nearly three-quarters (73%) of marketers surveyed say they now create content as a part of their organic search marketing efforts, surpassing the number who engage in practices traditionally held to be the core of SEO, such as metatag research/deployment (68%) and link-building (52%).

Below, additional key insights from the report, which was based on data from a survey of 376 business leaders, senior marketing executives, and search practitioners from around the world (78% B2B-focused and 22% B2C-focused).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji