Ask.com, Bing, and Yahoo drive far fewer consumers to publishers' websites than Google, but visitors who arrive via those three search engines tend to stay longer during visits and view more pages, and they are less likely to exit after reading only one page, according to a recent analysis by Shareaholic.
Below, key findings from the report, which was based on organic search traffic data collected over six months (December 2013 to May 2014) from the sites of 300,000+ publishers reaching an audience of more than 400 million monthly unique visitors.
The report looked at three key metrics—average visit duration, pages per visit, and bounce rate—to determine which search engines deliver the most engaged audience:
- Overall, Bing and Yahoo deliver the most engaged visitors, whereas Google and AOL deliver the least engaged.
- Google searchers are quick to abandon sites they deem unfit to answer their immediate questions: On average, 61.26% bounce. Also, Google fans, on average, view the fewest number of pages per visit (2.34).
- Google still ranks above AOL, which not only drives the fewest organic visits to sites but also delivers the least engaged audience: On average, visitors arriving from AOL spend barely more than two minutes during each session post-click (129.07 seconds).
Take the first step (it's free).
You may also like:
- SEO vs. Google Ads: Which Approach Is More Effective?
- The Most Common SEO Issues Impacting Crawlability and Indexability
- How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results
- Five Google Ads Tips to Help You Become a Better PPC Marketer
- How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]